makeyourmindup: AI, unpicked

follow.the.moneyMondays
under.the.hoodWednesdays
mind.the.gapFridays

Vol. 01 · Issue 00Mon · Wed · FriFree to read

under.the.hoodReal, or theatre?

the stuffingReal

the visorTheatre

We follow the money, look under the hood and mind the gap. You make your mind up.

follow.the.moneyMondays
under.the.hoodWednesdays
mind.the.gapFridays

follow.the.money · MondaysNo added sermonsunder.the.hood · WednesdaysFree from jargonmind.the.gap · FridaysEvery call scored in publicContains British spelling

Contents

follow.the.moneyMondaysp.04

Bring a calculator

Who gets paidwhen AI getsbought.

How money gets made with AI, and by whom.

Bring a calculator

Illustration. The real ones name every source.

The question every piece answers

Where does the money move, and who ends up better or worse off?

Every AI deal has a bill, and somebody pays it. Every Monday we trace the money from the invoice to the bank account, and show who comes out ahead and who gets stuck with the tab.

under.the.hoodWednesdaysp.08

Screwdriver included

Real, ortheatre?We take it apart.

How it gets built, and why it works.

Screwdriver included

Illustration. The real ones show the evidence for every stamp.

The question every piece answers

What actually goes together in a shipped thing, and why did this one work?

Every Wednesday we open up something that shipped and actually works. Every part gets a stamp, real or theatre, so you can see what does the work and what is there for the launch video.

mind.the.gapFridaysp.12

The headliner

What's coming,before it'sobvious.

The patterns, and where they lead.

The headliner

Illustration. The real ones come with dates and sources.

The question every piece answers

What is the pattern, and what does it mean is coming?

Most weeks, a pile of AI stories look like they have nothing to do with each other. Every Friday we lay the threads side by side, show where they cross, and put a date on what we think happens next.

The back page

Every piece makes a call. We keep score.

Each piece ends with a prediction, a date and how sure we are. When the date arrives, we mark it held, broke or unclear. Misses go up as big as hits.

Misses included

The board opens with the first piece.

On the newsstand

Fresh off the press.

Also available in

Pick your screen.

LiveSubstackThe home of every piece. Read it in full, free, in your inbox or on the web.Read on Substack

At the printersYouTubeOne Short per piece. The whole argument, fast.Hear when it's live ↗

At the printersInstagramThe Short, plus a flipbook carousel you swipe through.Hear when it's live ↗

At the printersTikTokThe same Shorts, on your For You page.Hear when it's live ↗

At the printersSpotifyThe audio edition, read by Krish.Hear when it's live ↗

Krish Raja, editor of makeyourmindup, pushing his glasses up for a closer look — Krish Raja

The staff box

Who makes this.

Editor: Krish Raja
Written for: Busy people who want AI explained without the sales pitch
Checked by: A blind panel of AI judges, then Krish, who gets the final say
Jargon: Translated on arrival
Sermons: None. A machine checks.
Em dashes: Also none

Krish writes every piece, reads the audio edition and fronts the Shorts. He has spent sixteen years building commercial businesses across media, tech and telecoms, and now spends most days building with AI.

krishraja.com ↗LinkedIn ↗